Boxed

I joined the Boxed team as Lead UI Designer in 2014, eventually scaling into the role of Product Design Manager. Over my four-year tenure, I built and led an ambitious, cross-disciplinary team of designers responsible for the entire Boxed ecosystem, spanning customer-facing platforms, internal tools, and high-stakes third-party collaborations.

We practiced "Start to Finish" design, owning every stage of the product lifecycle. My team and I moved beyond just pixels; we conducted our own research, defined project scopes with PMs, and navigated complex technical constraints alongside Engineering. From initial paper sketches and user testing to high-fidelity prototyping and visual QA, we ensured every launch met our rigorous standards for both the user and the business.

As a manager and practitioner, there was no corner of the Boxed experience I didn't touch. My focus was on bridging the gap between data-driven strategy and seamless execution across web, iOS, and Android.

Case Studies

Styling

The Boxed styleguide has been a labor of love crafted by the head of design in collaboration with my team. We have worked with agencies and freelance creative directors who have worked to create a visual brand for Boxed, and then take those pieces and create the element and components that make up our Design Systems. We strive to ensure that the brand is reflected throughout the experience and try to create a cohesive and thoughtful system that our users can appreciate but maybe not notice. Take a look at some of it’s pieces below.

Speaking of Boxed

A few years ago, I had the privilege to speak at a Design Driven Talk hosted by FirstMark.

Other cool stuff

Business Insider wrote this cool article comparing the Boxed and Costco websites. They had some really nice stuff to say. Read it here.

I’ve designed, printed and installed large-scaled vinyls for the office (family business). I assist on photo and video shoots, sketch and letter for promotional materials from time to time, including a guest-artist spot on a box, I’ve assisted with subway campaigns in the past, picked up an award or two on Boxed’s behalf, and even spent a few weeks moonlighting as a packaging designer.