Logo Work

Case Study: The Whoa Nellie Logo

The Whoa Nellie is a breastfeeding cover that allows women to feed their baby without covering the baby’s head.  This greatly reduces the amount of heat and humidity trapped during feeding.

Below is the first draft of logo studies I presented to the client, with her final choice at the end. Please scroll through and see how I present work to clients. The product is now live an available for purchase here.

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